Privacy Policy


Last Updated: 24th May 2018

Your privacy is extremely important to us at Buzzbike - we are deeply committed to protecting and respecting it. We also want to be transparent in how and why we process your personal data.

This Privacy Policy has been developed to help you understand how we process your personal data, whether you are a Buzzbike rider, or visiting or otherwise interact with us. It is intended to explain:

  • - Who we are
  • - What information we collect about you
  • - How we use this information
  • - Our legal bases for processing
  • - How we share information we collect
  • - How we store your personal data and transfer it
  • - How long we retain your data
  • - The rights you have over your data
  • - Other important privacy information

This Privacy Policy should be read together with our Terms of Use, which set out the terms governing the provision of our services.

Who we are

We are Buzz Bikes Limited (“Buzzbike”, “we”, “our”, “us”), a company incorporated in the United Kingdom and based in London.

If you have any questions about this privacy Policy or our collection and use of your personal information, don’t hesitate to email our support team or Data Protection Officer at, or write to us Unit 1 Royle Studios, 41 Wenlock Road, London, N17SG.

What information we collect about you

Personal data we collect when you sign up to a Buzzbike account:

  • Contact Details - we collect account information such as your name, email address, and phone number in order to provide access to your account and quality customer support should we need to contact you.
  • Display Name - we ask you to provide a ‘Display Name’, which will be visible to other Buzzbike riders along with aggregated activity information, such as total miles. This name does not need to be personally identifiable if you would prefer to use a pseudonym, and you can also choose to not appear on any public leaderboards as you sign up. If you have previously consented but would no longer like your Display Name to be visible to others on leaderboards, get in touch at
  • Age - we ask for you to confirm your date of birth, as you need to be aged 18 or over to access Buzzbike’s services (read our Terms of Use). If you are younger than 18 years, you will not be allowed to create an account.
  • Address - we ask for your home and work addresses so that we can send prizes to you by post as you unlock them. We also use your home and work addresses to help us provide quality customer service and provide options about how to get issues resolved. Please note that submitting a work address is not a mandatory requirement.
  • Gender - we ask for your self-identified gender when signing up to Buzzbike to help us understand our audience and customer base better. It is optional for you to provide your self-identified gender, you can select ‘Prefer not to say’ if applicable.
  • Bank details - we do not view or store your bank details. A third party, GoCardless, processes customer bank account details to set up a direct debit for Buzzbike’s services. We recommend you carefully review GoCardless’ Privacy Policy.

Personal data we collect when you use the Buzzbike smartphone app:

  • Location information - We record your location from when you start a ride on the smartphone app, to when you end it. We need to process this information to award you with digital badges and real-world prizes as you reach activity milestones on your Buzzbike. We’ll never share any personally indentifiable location information with anyone else. Processing location data is a necessary part of the agreement we have with you, and you can choose to not record journeys if you’d prefer.

Personal data we collect as you visit our website:

  • Email address - If you choose to sign up to our email newsletter and provide your email to us, we will use this information to keep you updated with news about us, our products and services, as well as opportunities to interact with us.
  • Contact details - If you provide us with your contact details to learn more about our services, including for example your full name, email address, phone number, company and position, we may use this information to market our services and contact you about opportunities to interact with us.

How we use the personal data we collect

  • To operate and provide our services as described in this Privacy Policy and our Terms of Use. For example, we use your contact information to allow us to secure your account and help fix issues you may encounter, such as a technical problem with recording your rides, or a mechanical problem with your bike. We also use your location history (only when you have chosen to record your journey), to award you with digital badges and prizes as you reach activity milestones. We will also use your contact details to keep you informed and update you about changes to our Privacy Policy or Terms of Use.
  • To improve our services - we also use the information gathered to help us analyse how our services are used and how we can make them better for you, and make changes and improvements to our products, including providing personalised services.
  • To market our services - we will use your contact details to market our services to you, in cases where you have consented to receiving such messages.

Our legal bases for processing

We rely on a number of legal bases for collecting and processing your personal data, including:

  • - Providing our services as laid out in our Terms of Use. For example, we will use your contact details to get in touch with you and resolve an issue with your payments.
  • - Gaining your explicit consent to use your personal data for a certain purpose. For example, we ask for your consent before sharing your activity data publicly (you can decline or withdraw consent at any time).
  • - Complying with any valid legal obligation to collect, process or share data.
  • - Protecting your vital interests, for example in the case of an emergency threatening your life.
  • - Pursuing our legitimate interests, such as improving and securing our services, including any personalised services, and managing our everyday business needs.

How we share the personal data we collect

  • On a public leaderboard - if you consent to having your Display Name and aggregate cycling activity appear publicly as you sign up, other Buzzbikers will be able to see this along with your real-time aggregated cycling activity level, such as miles cycled in the last week. If you would prefer to no longer have this information shared, you can get in touch with us at, and we will ensure your information is no longer shared in this way.
  • To service providers - we share information with third parties who help us to provide our services. For example, we may share your contact details with a mechanical repair partner to get in touch with you and arrange for collection and delivery of your bike. Buzzbike also uses cloud services from third parties such as Mailchimp to help us send emails and keep you informed. We will only share the minimum amount of information needed to supply the service to you, and require that our service providers uphold industry-standard security measures in their handling of your data.
  • Legal requirements - we may disclose your data in a situation where we deem we have a valid legal obligation to do so, or with our legal counsel in connection with actual or potential litigation. We may also disclose personal data in the interests of preserving your vital interests and preventing death or serious injury.
  • Sale of company - we may share your personal data with other organisations in the event of any sale, merger, reorganisation, joint venture, transfer or other disposition of all or a part of Buzzbike’s business. Any entity we transfer personal data to will be required to process personal data only as outlined in this Privacy Policy without providing due notice of any changes and obtaining consent from you if applicable.

How we store your personal data and transfer it

Our business operations are supported by a variety of cloud-based servers and other infrastructure which are provided by third party services. We transfer personal data to these services for the purpose of providing our services to you and the performance of our Terms of Use. Some of these services store and process your personal data in the United States of America and elsewhere in the world, including countries that have differing data protection laws. We have certified that all service providers we transfer data to internationally are certified under the EU-US Privacy Shield framework, are hosting data in a country recognised by the European Commission as having adequate levels of data protection, or have agreed to contractual clauses with us that adequately safeguard your personal data.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

How long we retain your data

We retain your personal data as long as it is necessary for providing our services to you and others, and to satisfy any legal obligations to preserve the data. Once your information is no longer needed to provide our services, your account is terminated, or you ask us to delete your account, it may take up to 30 days to delete all your related personal data stored on our systems. We may additionally keep your information where it is needed to collect fees, resolve disputes, prevent fraud or take any actions required by law.

If you do not have an account with us, and have provided us with your personal data, we will retain this data as long as we need to provide you with our services. For example, if you provide your email address to sign up to our email newsletter, we will retain your data until you indicate you no longer want to receive emails from us, for example by making use of the unsubscribe link at the bottom of an email or contacting us, or until we no longer intend to send you information.

We may also de-identify and/or aggregate information about you such that the information could no longer be associated with you in any way, use this information commercially or for public sharing, and retain this information indefinitely.

The rights you have over your data

If you reside inside the European Union, you have certain rights under the General Data Protection Regulation, including the right of access, rectification, restriction, opposition, erasure and portability, and the right not to be subjected to automated decision-making. Please get in touch with us at to learn more or exercise any of your rights. You also have the right to raise a concern about our use of your personal data with your local supervisory authority, and withdraw consent to a use of your data after you have consented to it.

Other important privacy information


Only adults over the age of 18 are eligible to create a Buzzbike account and use our services. If we learn that we have collected personal data from a child younger than 16 years of age, we will delete this information as soon as possible.

Updates to this Privacy Policy

We regularly review and, where necessary, update our privacy information. You can see the last time this Policy was last updated by referring to the ‘last updated’ legend at the top of the page. If we make a material change to the contents of this Privacy Policy, we will notify you by email or other means, and obtain your consent where required by applicable law.